Your Contact Person at TREUGAST
"Moritz Dietl joined TREUGAST Solutions Group in February 2012. In January 2016, he became part of the executive board and is in charge of the TREUGAST consultancy branch. Prior to joining TREUGAST, Mr. Dietl worked for the asset management company Hamilton Hotel Partners in London, where he was responsible for projects within Europe and the Middle East and advised hotels both in strategic and operational affairs.
Prior to that assignment, he was working as a Marketing Analyst for Hyatt International, in charge of the German and Central European hotels. As a fully educated specialist for hotel business (Hotelfachmann) and following several positions within the hotel operations, Mr. Dietl ultimately gained professional experience in the international hospitality industry.
Mr. Dietl holds a diploma degree in business administration (Dipl.-Betriebswirt FH) from the International University of Applied Sciences in Bad Honnef as well as a bachelor's degree (BA Hons) in International Management from the University of Brighton. Furthermore, he is lecturing at the ADG Business School and University of Applied Sciences Munich."
Michael Lidl stems out from a family of true hoteliers and has been with TREUGAST Solutions Group since 2009. In his position as executive partner, Mr. Lidl has been managing the TREUGAST consultancy branch since 2016. Beyond that, he is an active hotelier, owning and managing a four-star superior golf and wellness hotel as well as a low-budget city hotel. Michael Lidl holds a Bachelor's degree (BA) in Hospitality Management from the Baden-Wuerttemberg Cooperative State University (DHBW) and a Master's degree (MBA) in General Management from the University of Augsburg and the University of Pittsburgh. Today, Michael Lidl is lecturing at the University of Applied Sciences Munich as well as the Baden-Wuerttemberg Cooperative State University
"Prof. Stephan Gerhard is the founder of and partner at TREUGAST.
Apart from his extensive knowledge of the tourism industry, with more than 30 years of experience, Prof. Gerhard has made a name for himself as being one of the co-founders of the 25hours hotel company as well as the arcona Management GmbH. Prof. Gerhard is furthermore professor for hotel development at FHM - Fachhochschule des Mittelstands as well as lecturer at several renowned universities for tourism and real estate economics in Germany. Beyond that, Prof. Gerhard is a Certified Rating Advisor, a member of the advisory board of IUBH - International University of Applied Sciences Bad Honnef, IHA German Hotel Association and Deutscher Hotelkongress (German hotel congress) as well as a member of the FBMA foundation board."
"Stefanie Salwender has been with TREUGAST since May 2009. The Associate Director is a certified expert for real estate appraisals (CIS HypZert F) and holds a Bachelor's degree (BA) in Tourism Management as well as a master's degree (MA) in Management with a focus on accounting and finance. In her role as a project manager, Ms. Salwender benefits from her longstanding experience in the consulting business and possesses comprehensive knowledge in all areas of TREUGAST's services portfolio. Furthermore, she is the responsible author of the company's annual publications, including the Hotel & Food Service Intercompany Comparison as well as the Hotel Investment Ranking."
Since April 2017, Jennifer Dorn has been working for TREUGAST as assistant to the executive management and has supported the management team in its day-to-day operations. In her previous position as Global Account Manager at the NH hotel group in Munich, Mrs. Dorn was responsible for maintaining strategic partnerships with global key accounts. As part of her apprenticeship to become an executive assistant in hotel management, Mrs. Dorn gained international experience in the hospitality industry in Malaga / Spain as well as chain-hotel experience through a placement with Marriott International.
"Stefan Parma has joined TREUGAST as an in-house attorney in 2008. In this position, he is responsible for protecting the company's interests, especially in terms of contracting between TREUGAST and its business partners. Furthermore, he is advising the company members on all organizational matters.
Prior to joining TREUGAST, Mr. Parma worked as an attorney for a law and tax consulting firm. Upon graduation from the Ludwig-Maximilian-University with a degree in law and his traineeship at the Superior Court of Bavaria, Mr. Parma took part in several specialist lawyer training courses in the field of labor and tax law. "
"Jill Barthel has been employed as senior consultant by TREUGAST since February 2018, where she has been responsible for the management of all projects related to the consultancy branch of the company. Prior to this assignment, Ms. Barthel worked as Assistant Manager at the Deal Advisory Real Estate team at KPMG Munich. She gathered her first experiences in the hotel consulting sector in London, where she worked at HVS for a period of three years. In this position, she was responsible for numerous valuation and feasibility projects throughout Europe, the Middle East and Africa. She furthermore gathered operational experience at the Ritz-Carlton Powerscourt in Ireland and as accounting clerk at the Kempinski Vier Jahreszeiten in Munich, followed by revenue management positions at the Kempinski Hotel Beijing Lufthansa Center and the Kempinski Seychelles Resort. Ms. Barthel holds a Bacherlor of Arts (Hons) in Hospitality, Finance and Revenue Management from GIHE (Glion Institute of Higher Education) as well as an E-Certificate in Asset Management and Hotel Real Estate from Cornell University."
The hospitality industry is strongly characterized by operational processes. The high expectations of TREUGAST towards a profound business expertise and industry-specific know-how is reflected throughout its consulting team. It is our strong belief that professional consulting services can only be delivered by consultants that show extensive on-hand operational experience. Thus, beyond an excellent academic degree, every TREUGAST consultant has gathered subject-specific training in the hospitality industry and is experienced in different operational processes.