Your Contact Person at TREUGAST
Moritz Dietl joined TREUGAST Solutions Group in February 2012. In January 2016, he became part of the executive board and is in charge of the TREUGAST consultancy branch. Prior to joining TREUGAST, Mr. Dietl worked for the asset management company Hamilton Hotel Partners in London, where he was responsible for projects within Europe and the Middle East and advised hotels both in strategic and operational affairs.
Prior to that assignment, he was working as a Marketing Analyst for Hyatt International, in charge of the German and Central European hotels. As a fully educated specialist for hotel business (Hotelfachmann) and following several positions within the hotel operations, Mr. Dietl ultimately gained professional experience in the international hospitality industry.
Mr. Dietl holds a diploma degree in business administration (Dipl.-Betriebswirt FH) from the International University of Applied Sciences in Bad Honnef as well as a bachelor's degree (BA Hons) in International Management from the University of Brighton. Furthermore, he is lecturing at the ADG Business School and University of Applied Sciences Munich."
Michael Lidl stems out from a family of true hoteliers and has been with TREUGAST Solutions Group since 2009. In his position as executive partner, Mr. Lidl has been managing the TREUGAST consultancy branch since 2016. Beyond that, he is an active hotelier, owning and managing a four-star superior golf and wellness hotel, a three-star boutique hotel und event-gastronomy as well as a low-budget city hotel. Michael Lidl holds a Bachelor's degree (BA) in Hospitality Management from the Baden-Wuerttemberg Cooperative State University (DHBW) and a Master's degree (MBA) in General Management from the University of Augsburg and the University of Pittsburgh. Today, Michael Lidl is lecturing at the University of Applied Sciences Munich as well as the Baden-Wuerttemberg Cooperative State University
Stefanie Salwender has been with TREUGAST since May 2009. The Director Consulting is a certified expert for real estate appraisals (CIS HypZert F) and holds a Bachelor's degree (BA) in Tourism Management as well as a master's degree (MA) in Management with a focus on accounting and finance. In her role as a project manager, Ms. Salwender benefits from her longstanding experience in the consulting business and possesses comprehensive knowledge in all areas of TREUGAST's services portfolio. Furthermore, she is the responsible author of the company's annual publications, including the Hotel & Food Service Intercompany Comparison as well as the Hotel Investment Ranking.
Andrea Hegele-Kirschdorf is working as Executive Assistant at TREUGAST since October 2021 and supports the management team in its daily work. Among other tasks, she is the contact person for all administrative topics. Previously, Mrs. Hegele-Kirschdorf worked for AccorHotels in various positions for more than 19 years, with focus on personal assistance to the CEO, among others. Mrs. Hegele-Kirschdorf is a certified commercial foreign language correspondent for English and French.
Hannes Schied has over 20 years of experience in International Hospitality Consulting. As Managing Director at Horwath HTL, Mr. Schied was responsible for the market entry into the United Arab Emirates as well as numerous consulting projects for ministries of tourism, investors, developers and hotel operators in the Middle East. In cooperation with the renowned engineering company Obermeyer, Mr. Schied managed projects for public clients such as the World Bank Group, IFC, KfW, DEG and gathered project experience in tourism master planning and sustainable destination development. Mr. Schied started his education as a chef, restaurant specialist and sommelier and first gathered extensive operational experience in upscale gastronomy and hotel industry in Austria. At IMC Krems, Mr. Schied graduated as Mag. (FH)/MA in International Tourism Management & Leisure Time Economics with specialization in business tourism, nature and spatial planning. After his studies, he worked for the white label hotel management company RIMC in the development department and implemented numerous projects in the DACH region.
Caroline Palazzolo joined TREUGAST in January 2020. As Director Business Development she is responsible for Marketing & Sales as well as Revenue Management for all TREUGAST managed hotel properties. Previously, Mrs. Palazzolo spent more than 15 years in various strategic leadership roles at Starwood, Accor and Marriott and has extensive cross-brand knowledge in distribution, sales and marketing. Mrs. Palazzolo began her career in operations as a Rooms Division Management Trainee at the Sheraton Suite Tampa Airport, Florida and as a F&B Supervisor at Sheraton Suites O'Hare Airport Chicago. This was followed by further positions as Sales Reporting System & Function Space Revenue Analyst for the Westin O'Hare Airport and the Sheraton Grand Chicago until she finally took over the position Director of Revenue Management for the Westin River North and Sheraton Grand Chicago. In 2010, she moved to Munich and was responsible for Revenue Management at the Sofitel Bayerpost for four years. Subsequently, as Regional Director of Revenue Management, she took charge of the cluster revenue office for 14 Accor-operated hotels in Munich and strategic collaboration with franchise partners. Most recently, Mrs. Palazzolo served as Market Director of Revenue Strategies for Marriott Hotels in Munich.
Alexander Pesch brings over 25 years of experience in hotel finance, higher education for hospitality management and hotel business consulting. After his apprenticeship for hotel business in a five-star hotel in Munich, he studied business administration at the University of Applied Sciences in Munich with focus on hospitality management. He then started his professional path as Assistant Controller at Marriott and continued his career as Hotel or Project Controller as well as Regional Manager Finance for the hotel companies IHG and Starwood. Alexander Pesch then moved to Munich University of Applied Sciences as full-time lecturer in Hospitality Management. During this time, he began freelance consulting assignments and shifted his focus to business management consulting for the hospitality industry. Alexander Pesch continues to teach as adjunct lecturer at the Faculty of Tourism at Munich University of Applied Sciences as well as at the Baden-Württemberg Cooperative State University in Ravensburg. Since February 2022, he is Director Finance at TREUGAST Management GmbH.
The hospitality industry is strongly characterized by operational processes. The high expectations of TREUGAST towards a profound business expertise and industry-specific know-how is reflected throughout its consulting team. It is our strong belief that professional consulting services can only be delivered by consultants that show extensive on-hand operational experience. Thus, beyond an excellent academic degree, every TREUGAST consultant has gathered subject-specific training in the hospitality industry and is experienced in different operational processes.