Katja Remus
Head of Sales & Marketing TREUGAST Hotellerie
Katja.remus@treugast.com
Tel: +49 (0) 345 - 57 12 110
MARKETING CONCEPTION
The use of a marketing conception is to stand out against the competition. Only by a consistent execution of a marketing strategy enables a tourism enterprise to position itself clearly in the market and generate relevant demand. As franchiser (Dormotels, Vinopolitan, ADD On Hotel), as well as international chains franchisee, TREUGAST has many years of experience in its portfolio. The results are bounded in one catalogue, which is individually coordinated, aligned on a long term basis employing practical methods.
- Competitive advantages with a individually compiled and practically implementable marketing strategy
- Complex knowledge transfer due to many years of experience as franchiser, between master licensers of hotel cooperations, quality seals of approval and as franchisee
- Demand stimulation through integration of the TREUGAST Sales and Marketing system
Awarding authority
Owner, operators
Objective: Differentiation from the competition to be clearly positioned in the market